- While April 20, celebrated as the unofficial marijuana holiday 4/20, saw the highest single-day sales this year for Colorado retail cannabis shops, sales were well below what retailers have become accustomed to in recent years.
- The sales spike in Colorado this 4/20 was 62% higher than the daily average, according to data from
- For the extended weekend period from April 17 through April 20, sales were only 27% higher than average, down from 49% higher the prior year.
- In other states, 4/20 sales were even slower as compared not only to prior April 20s, but compared to days in March 2020.
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