Alcohol-free: Could CBD help ‘bridge the gap’ for sceptics?

  • I expect to see a lot more grown up’ simple soft drinks hit the market in 2020/2021, the account director revealed.
  • For many consumers, however, the complete removal of something like alcohol in a traditionally alcoholic drink doesn’t feel’ quite right.
  • CBD can cause formulation challenges in food and drink, due to its bitter aftertaste.
  • Yet in alcohol, Watkins said CBD’s astringent taste can actually work in its favour.

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