- I expect to see a lot more grown up’ simple soft drinks hit the market in 2020/2021, the account director revealed.
- For many consumers, however, the complete removal of something like alcohol in a traditionally alcoholic drink doesn’t feel’ quite right.
- CBD can cause formulation challenges in food and drink, due to its bitter aftertaste.
- Yet in alcohol, Watkins said CBD’s astringent taste can actually work in its favour.
Read full article: beveragedaily.com