Cannabis Marketing Will Grow by Continuously Educating Consumers

  • Here in 2020, cannabis is legal for medical use in almost every state, and quite a few states have also legalized adult recreational use.
  • Colorado and California are the two states where production, distribution and advertising are most advanced.
  • It’s hard to duplicate and ensure product quality in such a regulated market, so maintaining brand equity from state to state is quite a task.

Read full article: adweek.com