COVID-19 Is Changing Consumer Trends, And Cannabis Marketing Plans Need To Adapt

  • COVID-19 Is Changing Consumer Trends, And Cannabis Marketing Plans Need To Adapt
  • Convenience always plays a big factor in determining customer purchase trends, and before the coronavirus, convenience in cannabis was defined by proximity.
  • Now, as consumers self-quarantine and proactively limit their in-store shopping activities, convenience has been redefined as the ability to order online for at-home delivery.

Read full article: benzinga.com