- To help fight the economic damage from the COVID-19, or coronavirus, crisis, a coalition of cannabis brands based in Colorado has formed Friends in Weed , a group set up specifically to help the service industry in Colorado.
- Founded on March 18 by several cannabis brands that wanted to get active and do something to help, Friends in Weed seeks to provide ongoing support to members of both the cannabis and service industries.
- Over 420 Weekend , they launched a four-day initiative called 420Help which asked the industry and consumers to turn the holiday into a day to help out Coloradans by giving money to benefit the governor’s Colorado COVID Relief Fund.
- While recent events are tough on everyone, including those in the cannabis industry, businesses are still finding a way to give back with the money the industry generates.
Read full article: hightimes.com