How Nevada’s Tribal Cannabis Businesses Are Responding to the COVID-19 Pandemic

It really blindsided everybody, says David Farris, Planet 13’s VP of sales and marketing, referring to how quickly the pandemic changed how businesses operate.
With delivery already established, a team trained to handle questions from consumers and real-time product information available on the website, Planet 13 was in a good position to handle the sudden changes and adjust amid COVID-19, Farris says.
There were a lot of changes we had to make in a small amount of time, and when we made those changes, there was a huge demand for delivery that no [dispensary] was ready for, Farris says.
Many of the questions that came through initially were about how delivery and online ordering worked, but employees are also trained to field cannabis-specific questions, and detailed product information is available on the site in real time, Farris says.
We completely flipped the store around, Quirk says, moving the POS system closer to the entrance
In addition to quickly assembling a platform for online sales, the Harvest Connect team also developed a unique system to act as a drive-thru for customers who don’t want to enter the store.