How To Market Cannabis Content In Times Of Crisis

When developed and distributed effectively, content bolsters brand awareness, educates your network, dispels misinformation, supports search engine optimization, and delicately guides prospects through a sales funnel.
There’s a promising opportunity for cannabis companies to enhance their content marketing strategy and further engage with customers digitally, especially with social distancing measures in place.
Here are four critical ways content marketing can serve cannabis and CBD businesses in the time of coronavirus.
Perhaps you’ve ramped up online or delivery services instituted strict social distancing practices or identified workarounds to address supply chain limitations.