Important Lessons From A Profitable Cannabis Company

  • Among them is Glass House Group’s CEO, Kyle Kazan , who has built a cannabis empire with four storefronts and an umbrella of brands that span the state’s legal market.
  • We spoke with Kazan about the failure of the War on Drugs, private equity investment, the ” secret sauce” , and how to convert new consumers.
  • Most multistate operators in the cannabis sector need far more cash to build multiple vertical assets in every state, so we decided to prioritize one instead of 13.
  • As opposed to almost the entire cannabis industry, which seemed to be focused on some nebulous future or a pot of gold at the end of a fictional rainbow that would be handed to the biggest company, I would say that we were really focused on making money because ultimately, making money builds asset value.

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