Molson Coors, HEXO Form Joint Venture To Make CBD Drinks For Colorado Market

  • that the joint venture Truss CBD USA will now produce non-alcohol hemp-derived CBD beverages in the Colorado market.
  • Truss CBD USA will also be majority-owned by Molson Coors, and run as an independent company with its own board of directors and management team.
  • CBD beverages are a growing segment within the non-alcohol beverage category and this JV provides us an opportunity to build capabilities in Colorado, Molson Coors president of emerging growth, Pete Marino, said in a statement.

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