Newsweek: ‘The Cannabis Business Is Here To Stay, And We Want To Help It Grow’ | AdExchanger

  • We’ve been covering cannabis editorially since before Woodstock and writing about the business side since the early 2000s, said Hekking, who joined Newsweek early last year after stints at Reuters, Pandora and AcuityAds.
  • Newsweek, which first started making its inventory available to cannabis advertisers on the open exchange in 2018, sees cannabis as analogous to the vitamin business.
  • Last year, Newsweek began working with CannaVu, an ad exchange for compliant cannabis and CBD advertisers.

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