- According to John Kagia, chief knowledge officer at New Frontier Data , whose company recently studied CBD buying patterns in Europe and is working on an American version of the report scheduled to be released this spring, it’s exactly what you’d think, based on the shelves.
- The most popular categories that we see are the tinctures, oil and other drop-form based products, which account for more than half of the most-popular products in the market, Kagia says.
- According to New Frontier’s data, more than 53% of CBD consumers have used a tincture or oil.
- Kagia says the second-most popular category, pills and capsules, take more engineering know-how and additional industrial machinery to produce, so it makes sense it is a smaller category.
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